Author: Howkins, Ben
Wines
Published on 1 February 2024 by ACADEMIE DU VIN LIBRARY LIMITED in the United Kingdom.
Hardback | 240 pages
161 x 225 x 26 | 550g
'A charming, entertaining, and illuminating read €“ not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. ' - Neil Beckett, Editor, World of Fine WineThe memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way €“ people whose marketing genius was matched only by their desire to put a smile on everyone's faces. In true vinous style, Ben's book is sure to do the same.
Plumbing the depths: - Ben's valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face.
- Englishman abroad: a jolly jaunt through French châteaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime.
- Serious business: Ben's career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.