{"product_id":"9781398627864","title":"Magnetic Influence : How to Negotiate and Persuade in a Disrupted World by Castle, Tim","description":"\u003ch3\u003eAuthor: Castle, Tim\u003c\/h3\u003e\u003ch4\u003eBusiness \u0026amp; management\u003c\/h4\u003e\u003ch5\u003ePublished on 3 June 2026 by KOGAN PAGE LTD in the United Kingdom.\u003cbr\u003e\u003cbr\u003ePaperback | 232 pages\u003cbr\u003e216 x 138 | \u003cbr\u003e\n\u003c\/h5\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs AI transforms business faster than ever, mid and senior-level negotiators must blend cutting-edge technology with emotional intelligence to lead complex conversations and close deals that last.\u003c\/p\u003e\u003cp\u003eTim Castle, a renowned negotiation expert, presents his Magnetic Influence framework to help you build authentic connection in a digital, automated world. Through practical storytelling and proven strategies, you'll learn how to use AI agents to speed up sales cycles and deepen trust with clients and partners.\u003c\/p\u003e\u003cp\u003eThis book offers actionable insights to master high-stakes negotiations where technology and trust come together. You'll gain the skills to stay ahead by combining data-driven tools with the human influence that moves deals forward.\u003c\/p\u003e\u003cp\u003eMagnetic Influence empowers experienced negotiators to thrive in a rapidly evolving landscape, leading with empathy, influence and tech savvy for lasting success.\u003c\/p\u003e\u003cp\u003eThemes include: mastering emotional intelligence, integrating AI into negotiation workflows, crafting persuasive stories, balancing technology with empathy, managing high-pressure talks and embracing digital change to unlock new opportunities.\u003c\/p\u003e","brand":"The Book Nook","offers":[{"title":"Default Title","offer_id":58071720624509,"sku":"9781398627864","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0539\/6525\/8945\/files\/9781398627864.jpg?v=1776688349","url":"https:\/\/www.booknookshop.co.uk\/fr\/products\/9781398627864","provider":"The Book Nook","version":"1.0","type":"link"}